Louer said the initiative was spearheaded by his wife, Paula Louer, who is a CNA at St. Mary’s Hospital in Centralia, Ill.
“It’s all because of the wife,” Ben Louer said. “She works up there and sees a lot of these people up in the ICU ward with breast cancer, and she had a real young person come in the other day and it got to her, so she came home with this idea and you know me, I can’t say no.”
A five-pack of pink jigheads is available on the company’s website for $8.99, and Louer said he had already made thousands of jigheads ahead of time for the campaign.
Louer said every person who works at his wife’s hospital had committed to buying one of the lures already, and many other frequent customers from across the United States were planning to put in orders as soon as it went live on the website. The company’s goal was to raise at least $6,000 for the foundation.
“I can’t say whether that amount of money will be able to help much, but it can’t hurt,” Louer said.
Ben Louer said they would take orders on the pink jigheads for at least the first 30 days and see how it went before deciding if they should extend sales for another month. The jigheads come in the following size options: 1/16th-ounce, 1/8-ounce, 3/16th-ounce, 3/32nd-ounce, 5/32nd-ounce, assorted. Each Tru Set Weedless Ned Rig jighead has a 3/0 Matzuo sickle hook.
Those wishing to purchase jigheads or make a donation of their own may do so at https://bpjighead.com/shop/pink-tru-set-ned-rig-weedless-jigs-5-pack/ or by phone at (618) 594-8469.