As of Saturday morning, Midwest Finesse anglers will be able to pick up some pink lures for a good cause.
B&P Jighead in Carlyle, Ill., is offering its Tru Set Weedless Ned Rig jigheads in pink through its website, http://www.bpjighead.com, to raise money and awareness for breast cancer research through the Susan G. Komen Foundation. The jigheads will be shipped in special packaging with the pink ribbon visible, and a portion of each sale will go to the foundation. B&P owner Ben Louer said the company also will make a second donation after the campaign has ended.
Louer said the initiative was spearheaded by his wife, Paula Louer, who is a CNA at St. Mary’s Hospital in Centralia, Ill.
“It’s all because of the wife,” Ben Louer said. “She works up there and sees a lot of these people up in the ICU ward with breast cancer, and she had a real young person come in the other day and it got to her, so she came home with this idea and you know me, I can’t say no.”
A five-pack of pink jigheads is available on the company’s website for $8.99, and Louer said he had already made thousands of jigheads ahead of time for the campaign.
Louer said every person who works at his wife’s hospital had committed to buying one of the lures already, and many other frequent customers from across the United States were planning to put in orders as soon as it went live on the website. The company’s goal was to raise at least $6,000 for the foundation.
“I can’t say whether that amount of money will be able to help much, but it can’t hurt,” Louer said.
Ben Louer said they would take orders on the pink jigheads for at least the first 30 days and see how it went before deciding if they should extend sales for another month. The jigheads come in the following size options: 1/16th-ounce, 1/8-ounce, 3/16th-ounce, 3/32nd-ounce, 5/32nd-ounce, assorted. Each Tru Set Weedless Ned Rig jighead has a 3/0 Matzuo sickle hook.
Those wishing to purchase jigheads or make a donation of their own may do so at https://bpjighead.com/shop/pink-tru-set-ned-rig-weedless-jigs-5-pack/ or by phone at (618) 594-8469.
Louer said the initiative was spearheaded by his wife, Paula Louer, who is a CNA at St. Mary’s Hospital in Centralia, Ill.
“It’s all because of the wife,” Ben Louer said. “She works up there and sees a lot of these people up in the ICU ward with breast cancer, and she had a real young person come in the other day and it got to her, so she came home with this idea and you know me, I can’t say no.”
A five-pack of pink jigheads is available on the company’s website for $8.99, and Louer said he had already made thousands of jigheads ahead of time for the campaign.
Louer said every person who works at his wife’s hospital had committed to buying one of the lures already, and many other frequent customers from across the United States were planning to put in orders as soon as it went live on the website. The company’s goal was to raise at least $6,000 for the foundation.
“I can’t say whether that amount of money will be able to help much, but it can’t hurt,” Louer said.
Ben Louer said they would take orders on the pink jigheads for at least the first 30 days and see how it went before deciding if they should extend sales for another month. The jigheads come in the following size options: 1/16th-ounce, 1/8-ounce, 3/16th-ounce, 3/32nd-ounce, 5/32nd-ounce, assorted. Each Tru Set Weedless Ned Rig jighead has a 3/0 Matzuo sickle hook.
Those wishing to purchase jigheads or make a donation of their own may do so at https://bpjighead.com/shop/pink-tru-set-ned-rig-weedless-jigs-5-pack/ or by phone at (618) 594-8469.
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