"I'm really excited to be a part of the BOOYAH family," Alton Jr. said in a release. "I’ve grown up fishing BOOYAH baits, and they've played a huge role in forming me into the angler I am today. It’s every angler’s dream to partner with baits they use the most, and for me that dream came true."The elder Jones posted a blog on Bassmaster after his son qualified for the Classic.
"We haven’t established any formal game plan yet, but I’m sure we’re going to strategize together," Alton Jones said of fishing with his son in the Classic. "If I can’t win it, I’ll do my best to make sure he wins it, and if he can’t win it, I’m sure he’ll do his best to make sure I can.
"That being said, you only win the Classic if you beat everybody. If my son’s going to win the Classic, he needs to beat me, and if I’m going to win the Classic, I need to beat him. There’s not going to be any rolling over from either of us."
Blaylock, a rookie this year on the Elite Series, was the youngest FLW Tour event winner in history when he won an event in 2009 at Lake Norman. He was 21 years old at the time.
"Stetson is a great fisherman with a great work ethic. He has a drive to succeed at every level, with strong faith and family values," said Chad Warner, BOOYAH brand manager. "I knew he needed to be one of our guys."
Blaylock also finished third in the 2016 FLW Angler of the Year race.
"I've watched BOOYAH become one of the top bait brands in bass fishing by making affordable products that flat catch bass," Blaylock said. "I can't wait to help them design more baits that do the same thing."